A Second Class stamp methotrexate 50mg 5ml Co-authored with Adams, this is a pretty stirring indictment of advertising. They argue that advertising can be profitable if (a) a company is a monopoly or has some market power, and can use it to boost surplus or (b) if it shifts some surplus from consumers to the business, which can happen even without a monopolies. Neither monopoly nor shirking consumers is a particularly attractive mechanism. Yellen and Adams are hardly alone in indicting advertising for bad consequences. Other papers, they note, had already pointed out that advertising can pervert consumer tastes and create a barrier to new competitors. But even if those mechanisms aren't at work, they argue that advertising can still be bad. Even without those effects, a rational monopolist could supply too much advertising, supply it to the wrong customers, or create too many brands of a given product.
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